Case Study: Lazy Daisy Café

Client: Lazy Daisy Café - A beloved Los Angeles brunch café expanding from its successful Mar Vista location to a second outpost near a bustling college campus.

Results at a Glance:

• 0 Customers to a 60 minute wait

• Successful brand repositioning for a younger demographic

• Increased social media presence and engagement

• Expanded local awareness through student and grassroots outreach

Photoshoot for online food ordering & social use.

Services Provided:

• KOL and Student Influencer Management

• Complete Rebranding and Visual Identity Design

• Google Ads Campaign Strategy and Execution

• In-Person Promotions and Community Outreach

• Grassroots and Local Business Marketing

• Photography of food and the Business

Project Overview: Lazy Daisy Café built a strong reputation for quality brunch in Mar Vista. When they set out to open a second location in a college-focused area, they needed a fresh marketing and branding approach to appeal to a younger, student-heavy demographic. We collaborated closely with the owner to drive a dynamic launch strategy combining digital marketing, influencer campaigns, and hyper-local outreach.

Challenge: While the original Mar Vista location thrived among families and working professionals, the new site required a complete brand repositioning to attract students and a younger audience. The challenge was introducing the Lazy Daisy brand to an entirely new market segment with different tastes, habits, and budget considerations.

Lazy Daisy storefront

Solution:

• Launched a KOL campaign targeting student influencers to generate authentic social proof and local buzz.

• Designed a refreshed brand aesthetic, menus, and promotional materials aligned with student culture and social media trends.

• Ran hyper-targeted Google Ads to reach students and locals within walking distance of campus.

• Distributed exclusive discounts to surrounding businesses and dorms to drive foot traffic.

  
  

Outcome: The new Lazy Daisy location became a campus favorite within weeks. Our multi-pronged campaign generated a surge in awareness and foot traffic, leading to near 6 digit monthly revenue within just 60 days of opening. The café's social media following also saw significant growth, increasing brand loyalty and driving continued engagement.

Lazy Daisy’s second location is now a thriving community hub, fueled by an authentic brand voice and targeted marketing strategies that resonated with its new audience.