Case Study: Blockswap Labs

Client: Blockswap Labs - A cutting-edge R&D firm developing decentralized infrastructure and blockchain protocols focused on restaking, modular design, and scalable token ecosystems.

Results at a Glance:

• $40M+ in assets attracted

• $1B+ testnet

• 35 ecosystem partners onboarded

• 2,500+ global event attendees

• 53 featured speakers and 25 media partners

• 4+ active DAO proposals weekly

• Coverage in top-tier media including Forbes and Business Insider

Services Provided:

• KOL and Influencer Management

• Event Strategy and Execution Across Four Countries

• Content Creation (Whitepapers, Executive Decks, Public-Facing Materials)

• Marketing Team Development and Leadership

• Video Marketing and Creation

Project Overview: Working directly alongside Blockswap Labs' CEO and key stakeholders, we led the go-to-market (GTM) strategy and execution for over five distinct products and protocols. From ground zero, we played a central role in designing narratives, acquiring users, forming strategic partnerships, and gaining global recognition.

Results from growth campaigns

Challenge: Blockswap Labs was launching into a competitive DeFi and infrastructure space with zero initial liquidity and no prior market traction. Our goal was to generate interest, secure ecosystem partners, and capture user attention before launch, despite competing with projects backed by large treasuries and VC support.

Solution:

• Developed and executed a comprehensive partnership strategy, onboarding 35 ecosystem collaborators across verticals.

• Managed a successful Key Opinion Leader (KOL) network, creating co-marketing opportunities with top-tier crypto influencers.

• Created and scaled the Multichain Day event series across four global cities, featuring 53 speakers, 25 media partners, and over 2,500 attendees.

• Led content creation including white papers, light papers, executive summaries, tokenomics design, and investor decks.

• Built and directed a full-stack marketing team including design, ecosystem management, and content production.

• Curated protocol messaging and public narrative to differentiate from competitors and stay ahead of market trends.

Co-marketing sample with ecosystem partners.

Outcome: The results were extraordinary. With just a small team and a lean budget, Blockswap Labs:

• Attracted over $40 million in assets to its protocols via strategic partnerships and integrations.

• Achieved a $1B+ testnet valuation for Restaking Cloud within months of launch.

• Orchestrated 35 ecosystem partnerships including co-marketing.

• Secured press coverage in Forbes, Business Insider, and other top media outlets.

• Created a highly engaged DAO with 4+ active proposals per week and multiple community councils.

• Managed and optimized a mid 6 figure budget to drive events, staffing, marketing, and business development.